1. Information We May Collect From You

We may collect and process the following categories of data about you. We will only collect and use your personal data where we have a lawful basis for doing so under the UK General Data Protection Regulation (UK GDPR).

2. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and allows us to improve our Site.

For detailed information on the specific cookies we use, the purposes for which we use them, and how you can manage your preferences, please see our dedicated Cookie Policy.

3. Uses Made of the Information

We use information held about you for the following purposes, based on the legal grounds stated above:

• To ensure that content from our Site is presented in the most effective manner for you and for your computer.

• To provide you with information, products or services that you request from us.

• To provide you with information, products or services which we feel may interest you, only where you have provided specific, clear consent to be contacted for such purposes.

• To carry out our obligations arising from any contracts entered into between you and us.

• To allow you to participate in interactive features of our service, when you choose to do so.

• To notify you about changes to our service.

4. Where We Store Your Personal Data and International Transfers

The personal data we collect from you is primarily stored and processed within the UK or the European Economic Area (EEA).

When we use your information as described in this Privacy Policy, this may occasionally involve sending your information to countries outside the UK and/or the EEA ("Third Countries").

We will only transfer your personal data to a Third Country where:

• The UK Government has deemed the country to provide an adequate level of protection for personal data (an "Adequacy Regulation").

• We have put in place an appropriate transfer mechanism, such as the UK's International Data Transfer Agreement (IDTA) or Addendum, to ensure your data receives the same level of protection as in the UK.

By providing us with your personal information, you acknowledge that we may transfer, store and process your information in this manner subject to the above safeguards.

5. Security and Data Retention

Unfortunately, the transmission of information via the internet is not completely secure. Although we employ security measures designed to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Disclosure of Your Information

We may share your personal data with the following parties:

• Group Companies: Any member of our Group of Companies (our subsidiaries, our ultimate holding company and its subsidiaries) where necessary to provide you with services or for internal administrative purposes.

• Service Providers: Third-party data processing companies, mailing houses, and other suppliers working on our behalf, who are contracted to process your data only on our instructions.

We may disclose your personal information to other third parties:

• In the event that we sell or buy any business, assets or shares, in which case we may disclose your personal data to the prospective seller or buyer of such business, assets or shares.

• If we are under a legal duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions.

• To protect our rights, property, or safety, or those of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

• We will provide your information to government departments, the police, and other enforcement agencies where a proper legal basis exists for doing so.

7. Your Rights (Data Subject Rights)

Under UK data protection law, you have the following rights regarding the personal data we hold about you. This section applies regardless of where we are based.

1. Right to be informed: The right to be informed about how your personal data is being used (which is the purpose of this policy).

2. Right of Access (Subject Access Request - SAR): The right to ask for a copy of the information we hold about you. We will not charge a fee for a standard request.

3. Right to Rectification: The right to ask us to correct any inaccuracies in the data we hold about you.

4. Right to Erasure ('Right to be Forgotten'): The right to ask us to delete your personal data in certain circumstances.

5. Right to Restrict Processing: The right to ask us to limit how we use your personal data in certain circumstances.

6. Right to Data Portability: The right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format.

7. Right to Object: The right to object to our use of your personal data where the legal basis is Legitimate Interest or for direct marketing purposes.

8. Rights in relation to automated decision-making and profiling: The right to object to significant automated decisions being made about you without human input.

To exercise any of these rights, please use the contact details provided in Section 9.

8. Changes to Our Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our legal obligations or our processing activities. We encourage you to review it each time you visit our Site.

9. Contact and Complaints

Please contact us using the details shown on our Site if you have any questions, comments or requests regarding this Privacy Policy or wish to exercise any of your rights.